Data Analytics

What is Data Analytics?

Pinterest LinkedIn Tumblr

What is data analytics?

Data analytics is that the science of analyzing data so on form conclusions that information.

Many of the techniques and processes of information analytics are automated into mechanical processes and algorithms that employment over data for human consumption.

Data analytics is a method through which the data can be cleaned, analysed and modelled with the help of tools,data can be used for derive insights.

The insights can be used for their business-related & decision-making purposes. There are many techniques that data analysts use in different fields of work.

In the business world, Data analytics can also be used for making strategies then getting the desired business results. Nowadays, data analytics has becoming a big career in India. By the result, big data analytics courses are in huge demand.

Today, Businesses have realised the importance of utilizes big data analytics to maximize their profits. They know that it is important for their growth and for the future health of their business.

Data analytics provided both speed and accuracy for their business decisions. An accuracy provides based on statistical models and hi-tech tools that helps for fine-tuning and analyzing the data.

This field also provides the current business problems as well as gives the view of future trends. 

In advanced, in the field of data analytics are being made, the process is an automated. Machines are analyzed for the big chunks of data in an automated process.

With more and smarter machines are using in our daily lives, more and more the data is getting created every hour.

All this data can be used and analysed for understanding customer behaviour or predicting future trends. With the help of machines, data analysts are finding it possible to make sense of the data in a quicker and easier way.

Understanding Data Analytics

Data analytics can do much more than means bottlenecks in production. Gaming companies use data analytics to line reward schedules for players that keep the majority of players active within the sport.

Content companies use many of a similar data analytics to remain you clicking, watching, or re-organizing content to urge another view or another click.

The steps are involved in the process of data analytics :

1. The first step is to figure out the data requirements or how the data is grouped. Data could even be separated by age, demographic, income, or gender. Data values could even be numerical or be divided by category.

2. The second step in data analytics is that the method of collecting it. This may be done through a ramification of sources like computers, online sources, cameras, environmental sources, or through personnel.

3. Once the information is collected, it must be organized so it are often analyzed. Organization may happen on a spreadsheet or other kind of software which can take statistical data.

4. The data is then cleaned up before analytics. This means it’s scrubbed and checked to form sure there is not any duplication or error, which it is not incomplete. This step helps correct any errors before it goes on to a knowledge analyst to be analyzed.

Types of Data Analytics

The four types of data analytics are

  • Descriptive Analytics
  • Diagnostic Analytics
  • Predictive Analytics
  • Prescriptive Analytics
img soure:

Below, we’ll introduce each type and provides samples of how they’re utilized in business.

Descriptive analytics

The first style of data analytics is descriptive analytics. It’s at the inspiration of all data insight. It is the only and commonest use of information in business today.

Descriptive analytics answers the “what happened” by summarizing past data, usually within the type of dashboards.

The biggest use of descriptive analytics in business is to trace key performance indicators (KPIS). KPIS describe how a business is performing supported chosen benchmarks.

Business applications of descriptive analytics include:

• KPI dashboards

• monthly revenue reports

• sales leads overview

Diagnostic analytics

After asking the foremost question of “what happened”, subsequent step is to dive deeper and ask why did it happen? This can be often where diagnostic analytics comes in.

Diagnostic analytics takes the insights found from descriptive analytics and drills right right down to find the causes of those outcomes.

Organizations make use of this kind of analytics because it creates more connections between data and identifies patterns of behavior.

A critical aspect of diagnostic analytics is creating detailed information. When new problems arise, it’s possible you have already collected certain data concerning the problem .

By already having the information at your disposal, it ends having to repeat work and makes all problems interconnected.

Business applications of diagnostic analytics include:

• a freight company investigating the reason for slow shipments during a specific region

• a saas company drilling right right down to determine which marketing activities increased trials

Predictive analytics

Predictive analytics are often defined because the type of analytics, which make gives predictions about the long run events.

This type of analytics utilizes previous data to create predictions about future outcomes.

This type of analytics is another intensify from the descriptive and diagnostic analyses. Predictive analytics uses the data we’ve summarized to make logical predictions of the outcomes of events.

This analytics relies on statistical modeling, which needs added technology and manpower to forecast.

It is also important to understand that forecasting is just an estimate; the accuracy of predictions relies on quality and detailed data.

Some companies haven’t got the manpower to implement predictive analytics in every place they desire.

Others aren’t yet willing to require a foothold in analytics teams across every department or not prepared to show current teams.

Business applications of predictive analytics include:

• risk assessment

• sales forecasting

• using customer segmentation to figure out which leads have the best chance of converting

• predictive analytics in customer success teams

Prescriptive analytics

The prescriptive analytics making use of the machine learning to help the businesses decide an action supported a programming predictions.

It also used to figure out a nearer outcomes or events. It is the frontier of data analytics, combining the insight from all previous analyses to figure out the course of action to need during a current problem or decision.

Prescriptive analytics utilizes state of the art technology and data practices. It’s an infinite organizational commitment and corporations must certify that they are ready and willing to put forth the difficulty and resources.

Artificial intelligence (AI) could also be an ideal example of prescriptive analytics. Ai systems consume an outsized amount of data to continuously learn and use this information to make informed decisions.

Business processes are often performed and optimized daily without a human doing anything with ai .

For other organizations, the jump to predictive and prescriptive analytics are often insurmountable. As technology continues to reinforce and more professionals are educated in data, we’ll see more companies entering the data-driven realm.

4 ways to use Data Analytics

Data has the potential to provide tons useful to businesses, but to unlock that value, you’d just like the analytics component.

It can assist you improve your knowledge of your customers, ad campaigns, budget and more.

As the importance of information analytics within the business world increases, it becomes more critical that your company understand the thanks to implement it. Some benefits of data analytics include:

1. Improved deciding

It gives you a 360-degree view of your customers, which suggests you understand them more fully, enabling you to raised meet their needs. Plus, with modern data analytics technology, you’ll continuously collect and analyze new data to update your understanding as conditions change.

2. Simpler marketing

When you understand your audience better, you’ll market to them more effectively. Using the data analytics tool, you’ll gain insights into which audience segments are presumably to interact with a campaign and convert. You’ll use this information to manage your targeting criteria either manually or through automation, or use it to develop different messaging and artistic for various segments.

3. Better customer service

Data analytics provide you with more insights into your customers, allowing you to tailor customer service to their needs, provide more personalization and build stronger relationships with them.

4. More efficient operations

Data analytics can assist you streamline your processes, economize and boost your bottom line. Once you have got an improved understanding of what your audience wants, you waste less time on creating ads and content that don’t match your audience’s interests.

This means less money wasted also as improved results from your campaigns and content strategies.

Data Analytics Process

Data Analysis is a process of collecting, transforming, cleaning, and modeling data with the goal of discovering the required information.

The results so obtained are communicated, suggesting conclusions, and supporting decision-making. Data visualization is at times used to portray the data for the ease of discovering the useful patterns in the data. The terms Data Modeling and Data Analysis mean the same.

Data Analysis Process consists of the following phases that are iterative in nature −

  • Data Requirements Specification
  • Data Collection
  • Data Processing
  • Data Cleaning
  • Data Analysis
  • Communication

Data Requirements Specification

  • The required data for analysis is based on a question or an experiment. Based on the requirements of those directing the analysis, the data necessary as inputs to the analysis is identified (e.g., Population of people). Specific variables regarding a population (e.g., Age and Income) may be specified and obtained. Data may be numerical or categorical.

Data Collection

  • Data Collection is the process of gathering information on targeted variables identified as data requirements. The emphasis is on ensuring accurate and honest collection of data. Data Collection ensures that data gathered is accurate such that the related decisions are valid. Data Collection provides both a baseline to measure and a target to improve.
  • Data is collected from various sources ranging from organizational databases to the information in web pages. The data thus obtained, may not be structured and may contain irrelevant information. Hence, the collected data is required to be subjected to Data Processing and Data Cleaning.

Data Processing

  • The data that is collected must be processed or organized for analysis. This includes structuring the data as required for the relevant Analysis Tools. For example, the data might have to be placed into rows and columns in a table within a Spreadsheet or Statistical Application. A Data Model might have to be created.

Data Cleaning

  • The processed and organized data may be incomplete, contain duplicates, or contain errors. Data Cleaning is the process of preventing and correcting these errors. There are several types of Data Cleaning that depend on the type of data. For example, while cleaning the financial data, certain totals might be compared against reliable published numbers or defined thresholds. Likewise, quantitative data methods can be used for outlier detection that would be subsequently excluded in analysis.

Data Analysis

  • Data that is processed, organized and cleaned would be ready for the analysis. Various data analysis techniques are available to understand, interpret, and derive conclusions based on the requirements. Data Visualization may also be used to examine the data in graphical format, to obtain additional insight regarding the messages within the data.
  • Statistical Data Models such as Correlation, Regression Analysis can be used to identify the relations among the data variables. These models that are descriptive of the data are helpful in simplifying analysis and communicate results.
  • The process might require additional Data Cleaning or additional Data Collection, and hence these activities are iterative in nature.


  • The results of the data analysis are to be reported in a format as required by the users to support their decisions and further action. The feedback from the users might result in additional analysis.
  • The data analysts can choose data visualization techniques, such as tables and charts, which help in communicating the message clearly and efficiently to the users. The analysis tools provide facility to highlight the required information with color codes and formatting in tables and charts.

What is data analytics tools?

Data analysis tools, it makes easier for users to process and manipulate data, analyze the relationships and correlations between data sets. It also helps to identify the patterns and trends for interpretation.

  • R Programming
  • Tableau Public
  • SAS
  • Apache Spark
  • Excel
  • RapidMiner
  • QlikView

Benefits of analytics in Business

Data  Scientists and Analysts using the data analytics techniques in their research, and businesses also used it to inform their decisions.

Data analtyics can also help companies to better understand their customers, evaluate their advertisement campaigns, personalize content, create content strategies and develop products. Ultimately, businesses can use data analytics to boost business performance and improve their bottom line

 In businesses, the data they use may include historical data or new information they collect for the particular initiative.

They may also collect it first-hand from their respective customers and site visitors or purchase it from other organizations.

Data a company collects about its own customers is called first-party data, data a company obtains from a known organization that collected it is called second-party data, and aggregated data a company buys from a marketplace is called third-party data. The data a company uses may include information about an audience’s demographics, their interests, behaviors and more.

Data Analytics Technology

 Today, though, the growth of data analytics due to the volume of data and the advanced analytics technologies available mean you can get much deeper data insights more quickly.

The insights that can also in the big data and modern technologies make it is possible are more accurate and more detailed.  

Ultimately, using data to inform future decisions, you can also use current data to make immediate decisions.

Machine learning:

Artificial intelligence (AI) is the field of developing and using computer systems that can simulate human intelligence to complete tasks.

Machine learning (ML) is a subset of AI that is significant for data analytics and involves algorithms that can learn on their own. It enables applications take the  information ie., data and analyzed it to predict outcomes without someone explicitly programming the system to reach that conclusion.

Read more about: Top 10 Big Data Technologies

Data management:

Before you can analyze data, you need to have procedures in place for managing the flow of data in and out of your systems and keeping your data organized.

It can also be need to ensure that your data is high-quality and that you collect it in a central data management platform (DMP) where it is available for use when it need. Establishing a data management program can help ensure that your organization is on the same page regarding how to organize and handle data.

 Data mining:

Data mining can be defined as the process of sorting through large amounts of data to identify patterns and discover relationships between data points.

It enables you to sift through large datasets and figure out what’s relevant. You can then use this information to conduct analyses and inform your decisions. Today’s data mining technologies allow you to complete these tasks exceptionally quickly.

Predictive analytics:

Predictive analytics technology, it helps you analyzed the historical data to predict future outcomes and the likelihood of various outcomes occurring.

These techniques used by the  statistical algorithms and machine learning. More accurate predictions means businesses can make better decisions moving forward and position themselves to succeed.

Why is data analytics is important?

Data Analytics, it is needed in Business to Consumer applications (B2C). Organizations to collect their required information or data,  that they have gathered from the respective customers, businesses, economy and practical experience.

The information is then processed after gathering and is categorized as per the requirement and analysis is done to study purchase patterns and etc.

Benefits of Data Analytics

  • Ability to make faster, more informed business decisions, backed up by facts.
  • Deeper understanding of customer requirements which, in turn, builds better business relationships.
  • Increased awareness of risk, enabling the implementation of preventative measures.
  • Improved flexibility and greater capability in order to react to change – both within the business and the market.
  • Better insight into the financial performance of the business.
  • Proven to reduce costs and therefore increase profit.

Top 10 Benefits of Data Analytics for Business houses

  • Improved Performance
    • Quality and consistency
    • Better decision making
    • Excellent access to Data
    • Goods and services
    • Profitable pricing
    • Authentic Data
    • Splendid Data
    • Effective revenue
    • Potential client value