Do you know if your clients are currently experiencing friction or pain points while shopping on your website? A user experience (UX) audit can help with this. Routine UX audits allow designers to assess the usability, consistency, and accessibility of your ecommerce website.
The user experience (UX) of your website refers to the whole of your customers’ interactions with your online store. Checkout, navigation, search, product pages, and mobile UX are all factors in an application/website. As a result, it’s an important part of your application development service’s success and should be thoroughly reviewed on a regular basis.
A design audit is a quality assurance activity that reviews and evaluates products from the standpoint of the user experience to ensure they meet user interface (UI) component continuity, accessibility, and design unity standards. Designers can use this method to find previously unknown gaps in their product’s design that must be addressed in future design sprints. The following are some frequent flaws that can be detected during a design audit:
- Alt text for images is missing for accessibility screen readers.
- Inconsistent use of font type and size throughout the website
- Navigation connections are missing.
- Out-of-date information
- Incorrect application of component patterns
- Off-brand colours are utilised that do not meet accessibility standards.
- Layout is not employed, which causes components to appear cluttered or crooked
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Getting Ready for a UX Audit
Before beginning an audit, firms should ensure that a few crucial things are in place.
Companies must first identify who they are developing the experience for before they can improve the UX of their product. This entails determining these things and their relationships:
- Current user demographics and behaviours
- Where are the current users coming from?
Companies planning a UX audit should consider whether their present users are also their intended users. If a substantial portion of the user base is not being targeted, they must discover the reasons why.
- Clearly establishing organisational objectives
- Organizations must be clear about what they hope to gain from their UX assessment.
Without well-defined goals, assessing what constitutes success is purely subjective. Revenue and conversions are often the common goals of UX audits. Customer satisfaction should always be one of the top priorities.
Choosing who should be involved
Companies must ensure that anyone involved in the process (including designers, developers, sales teams, marketers, and decision-makers) understands the customer experience. To accomplish this, lead everyone through the normal user experience so that potential friction areas can be identified.
Establishing the budget, resources, and timetable
Whether a firm outsources or does the audit in-house, it is critical to set everyone’s expectations from the start. Everything should be made obvious to everyone, from how much effort and productivity is expected of each team participating to what the intended end outcomes are.
Companies must also have a well-planned timeline to ensure that everything stays on track. This includes creating individual timelines and milestones so that everyone involved in the audit is held accountable.
When should a UX design audit be performed?
Design audits should be performed as frequently and as regularly as feasible to keep your design team on track. The longer you wait to conduct a design audit, the more likely it is that undetected gaps will cause concerns that will be more difficult to rectify later in the design process.
What should a ux audit contain?
UX audits are carried out by comparing the website to best practice essential principles that would be most appropriate for your organization, as well as the UX research team’s input on recommendations and trends.
Unless a specific region of the website is required (for example, checkout), it is advised that basic check health audits focus on the following areas:
- Framework (header, footer, and its interactions) (header, footer, and its interactions)
- Landing pages / Content
- Catalogue of Products (listing pages)
- Product information pages
- Trends in general style
A UX audit takes time, but it might be the difference between a product that routinely underperforms and one that exceeds expectations. A good audit provides an organisation with a clear picture of the strengths and drawbacks of the existing product experience and can assist in focusing future design changes.