Introduction A modern data platform is a set of cultural principles, tools and capabilities that enables organizations to fundamentally become data driven. The mission is…
Big Data technology has been extremely disruptive with open source playing a dominant role in shaping its evolution. While on one hand it has…
In this article, we will figure out what is considered Big Data and what is not, how to store, process and benefit from this…
A decade ago, data around the world began to grow rapidly, opening up opportunities to improve customer experience. At the moment, the concept of Big…
Reducing Churn R ate and Increasing ROI of Customer Loyalty: Russian e-commerce giant Ozon.ru shares its experience of successfully using Machine Learning technologies in online marketing The R Churn ate in or outflow rate,…
Very often I receive mailings, special offers, SMS and phone calls that I do not need and do not correspond to my interests or…
Our goal when working with churn and with clients in general is to extend their life cycle and increase LTV. A Starbucks customer who has…
Today we will consider an example of building a big data streaming analytics system based on Apache Kafka , Spark , Flink , NoSQL DBMS, Tableau BI system or visualization in Kibana. Read on to find…
Big data technologies provide access to qualitatively new knowledge and opportunities that not only give companies a competitive advantage in the market, but also…
Supply chain management and logistics have always been complex. Be it sourcing raw materials or delivering finished goods and managing returns, everything comes under the…