Reducing Churn R ate and Increasing ROI of Customer Loyalty: Russian e-commerce giant Ozon.ru shares its experience of successfully using Machine Learning technologies in online marketing The R Churn ate in or outflow rate,…
Very often I receive mailings, special offers, SMS and phone calls that I do not need and do not correspond to my interests or…
Our goal when working with churn and with clients in general is to extend their life cycle and increase LTV. A Starbucks customer who has…
Today we will consider an example of building a big data streaming analytics system based on Apache Kafka , Spark , Flink , NoSQL DBMS, Tableau BI system or visualization in Kibana. Read on to find…
Big data technologies provide access to qualitatively new knowledge and opportunities that not only give companies a competitive advantage in the market, but also…
Supply chain management and logistics have always been complex. Be it sourcing raw materials or delivering finished goods and managing returns, everything comes under the…
Summary: The enormous data collected by websites, mobile apps and other IoT devices together makes the ‘big data’. Let us understand how it is…
In every area, business standards are fast-growing in Technology, which offers vast opportunities to work more efficiently, produce entirely new services or business models,…
Data is the bread and lifeline of any organization. Data is growing bigger day by day. Finding the required data that is essential for…
An effective Content Management system helps in creation, management, and modification of the content to be added on a website. A content management system…