Best data analytics and business intelligence (BI) tools play a crucial role in providing insights through anticipations based on the data for conveying the intended message to stakeholders.
This becomes crucial, especially when modern-day businesses need to gather data on every aspect of the business— from sales and marketing to hiring & human resources, workflow & productivity, to overall performance and profitability.
We can see data analytics and business intelligence going through a phase of massive transformation.
Businesses, small or large, use to present their brand story in a more compelling way. The widespread use of artificial intelligence (AI) in business ensures data governance and cloud connectivity.
Especially in the previous year, the data aspect has entirely been upended—one doesn’t know that data is now new fuel for businesses that help businesses, irrespective of their size and domain, better strategize their business plan.
In fact, data helps them predict outcomes more accurately and take decisions accordingly, minimizing the risk factors.
But, the issues persist—how to manage and leverage data. This is the area where efficient data analytics and business intelligence tools come to the rescue.
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Keeping the needs of modern business and the latest development in the area of software and tools, we have rounded up a list of analytics and business intelligence tools that would help your business flourish. Read the article to know about the best data analytics & business intelligence tools that you should check out in 2021.
8 Best Data Analytics & Business Intelligence Tools
Microsoft Power BI
Microsoft — the world’s leading software company— has developed a free business intelligence tool Microsoft Power BI that can be downloaded to run your analytics either in the cloud or through a reporting server.
The tool comes with a generous 60-day-trial, promising to “Connect hundreds of data sources” that includes Microsoft applications and other sources like Oracle, Facebook, and Sybase.
These sources further prep data for following data analysis on the fly that allows reports to be generated in just a few minutes.
- Free Trial offer
- Needs software download
- Tableau Desktop
Tableau Desktop is a visually slick BI tool that commands a premium. A slick interface that comes with drag-and-drop features allows users to spot trends in the data quickly.
The supported data sources are Google Analytics, Microsoft Excel, Box, and PDF files. The tool has a unique ability to connect with almost all types of databases and also uses a wide range of data blending options to create an even more extensive selection of charts.
Tableau allows you to share dashboard visualization, even on mobile, easily.
- Free trial
- Slick interface with a drag-and-drop feature
- Little expensive
3. Zoho Analytics
Zoho Analytics is a popular business intelligence tool developed by veterans having good experience with web-based business tools—venerable Zoho Office.
Zoho Reports is considered a robust solution that can integrate data from various sources, such as URL feeds, Microsoft Office documents, MySQL, Zoho, and outside their ecosystem — DropBox, Box, and Google Drive, etc.
- Support data collection from various sources
- Visually attractive dashboard
- Free trial offer
- Needs to renew the subscription every year
Datapine offers an easy-to-use BI tool that even novices or non-tech users can efficiently use to perform data visualization and easily share data with colleagues and business leaders responsible for making business decisions.
This business intelligence software allows businesses to connect all the data sources of the company in one centralized place. The advanced expression library of the tool lets users analyze data sets with SQL knowledge.
Like any other modern-day tools such as Designhill logo maker, business card maker, etc., Datapine too leverages the benefits of artificial intelligence (AI) and machine learning (ML) for threshold alerts and pattern recognition alert.
- Drag-and-drop interface with powerful filters
- Data alerts have been developed with an AI algorithm
- Build & run SQL queries by drag-and-drop
5. TIBCO Software
Tibco Software is specialized in big data and software integrations. It provides Tibco Analytics to explore data, whether small, big, streaming, or at rest.
This is an artificially intelligent tool whose analytical and natural language capabilities enable businesses to generate business insights from data quickly. Its platform can connect with any data source and application to predict outcomes in real-time.
- AI-driven insights & data visualizations
- JS framework for embedding analytics into web-based applications
- Advanced business reporting
- Deliver pixel-perfect reports
Domo is a cloud software firm that allows businesses to perform analytics and IT security with scale and governance on their own.
Domo Business Cloud lets you dynamically integrate data from many sources and turn it into live visualization. You can also combine this tool into the applications and workflows that empower the whole business.
Domo Business Cloud has been recognized as a niche player by Gartner Magic Quadrant 2020.
- Servers fast-paced data intelligence
- Access to well-governed BI power
- Build on and extend Domo’s open cloud platform for providing custom solutions.
MicroStrategy is an enterprise-based analytics and mobility tool that builds and deploys analytics and mobility applications for businesses.
The open BI software makes customer-grade intelligence applications and empowers business leaders with data recovery. It also provides businesses with augmented power analytics and supports mobile business intelligence. The software also comes with data mining and predictive analytics capabilities with open source tools and a comprehensive library for data visualizations.
MicroStrategy has been recognized as a challenger by Gartner Magic Quadrant 2020.
- Augmented Power BI with MicroStrategy 2020
- Self-service on governed data with Dossier
- Mobile intelligence can be deployed for every user on any device.
IBM Cognos Analytics
IBM Cognos Analytics is a web-based BI suite developed by software giant IBM. Powered by artificial intelligence, the tool supports a company’s entire analytics cycle.
The tool lets businesses connect various data sources to create great visualization and showcase their business performance.
It also has a mobile application that gives real-time insights at-a-glance directly to the customers’ mobile devices.
Artificial intelligence enables the tool to unwrap the hidden trends and display the facts behind the company’s data. IBM Cognos Analytics has been recognized as one of the niche players by Gartner Magic Quadrant.
- Data preparation using the power of artificial intelligence
- Ability to create dynamic dashboards with a drag-and-drop feature
- Ai-assisted answering in a visualization mode
Many other data analytics and business intelligence tools are available, but we have listed only eight because we found them the best when used. Being a business leader, you need to be abreast of the latest tools, especially ones that can be used easily without giving employees special training. First, identify your needs. It would help you choose the best tools for your business.